Walmart de México y Centroamérica is a company dedicated to the commerce sector that operates in six countries: Costa Rica, El Salvador, Guatemala, Honduras, Mexico and Nicaragua.
Contribute towards improving the quality of life for families in Mexico and Central America.
Bodegas, Hypermarkets, Supermarkets, Discount, Sam´s Club
Mexico, Costa Rica, El salvador,
Guatemala, Honduras, Nicaragua
Our multiformat strategy allows us to serve different purchasing patterns within various socioeconomic levels.
Austere discount stores offering basic merchandise, food and household items at the best price.Value proposal: Price
|% of 2016 Walmex sales||44.8%|
|Customer target||D, E|
|SQ. FT. (average)||SKUs (average)||Units||Apporach|
Stores providing the widest assortment of goods from groceries and fresh, to apparel and general merchandiseValue proposal: Price and assortment
|% of 2016 Walmex Sales||27.6%|
|Customer target||B, C, D+|
Membership Warehouse clubs focused on businesses and consumers who seek the best possible prices.Value proposal: Price leader, volume, new and unique merchandise
|% of 2016 Walmex Sales||
|Customer target||A, B, C+, Bussines|
Stores located in residential areas.Value proposal: Quality, convenience and service
|% of 2016 Walmex Sales||7.2%|
|Customer target||A, B, C+, C|